Roots - We really are Australian!

blue heeler is a family business from Brisbane. Australians are peculiar. They speak a special slang – Strine. They have a very relaxed attitude and are known for their friendly, open nature. In all of this, they seem to do quite a lot right, as Australia is ranked first in the world for quality of life. The Aussies themselves call their country “the lucky country”. Logically, we want to bring a bit of this to Europe.

Founder Ira Neumann is an Australian living in northern Germany. She has been in the shoe industry for over 25 years. With blue heeler, she created what she had been looking for for a long time in 2010:

an Australian lifestyle shoe brand that is incorruptible when it comes to style and quality.

Australian Workwear Design

Shoes for outdoors, for the highest demands

For those who know what counts. Our favorites are Aussie boots. The Chelsea boots have made a name for themselves as an authentic style classic. The outback farmers also wear them with enthusiasm.

Why?
Because they are more than practical: Easy on, easy off.

Because they are perfect for any weather and any appearance – especially when they are made from robust natural materials.

Natural materials

Soles predominantly made of natural rubber, high-quality nappa cowhide on the outside and a lining made of soft cowhide on the inside – a shoe can hardly get any better than one from the blue heeler manufactory. We are proud of the harmonious contrasts that give our collection its fine character:

Fashionable Workwear

Varied and straightforward design classics

Trendy and traditional shoes

Mission - we are nerds!
Mission

We are nerds: we are not the first to bring Australian workwear, especially the casual Aussie Chelsea boots, to Europe. But we are quite ambitious. Quality is our benchmark – we have done our homework here:

  • We use durable, oiled cowhide – beautifully thick on the outside, particularly soft on the inside.
  • … and sewn shut Most of our shoes are not only glued, but also sewn through.
  • Made in Europe We produce the majority of our shoes in Europe. In Portugal, we have found a production country that understands traditional shoe craftsmanship. Incidentally, this also shortens our transportation routes.
  • Form follows function A lot of passion goes into the fit of our shoes – together with the experts from FAGUS, we worked for two years on the perfect blue heeler lasts.
  • Slim Fit

Slightly narrower cut lasts guarantee the best wearing comfort even for slender feet

  • For a good climate Natural materials are a matter of course for us: in addition to leather, most of our shoes have a non-slip sole made of natural rubber.
  • We also pay attention to inner values We ‘hide’ high-quality insoles in the heel and ball of the foot in every shoe – it’s simply a better way to walk.
  • Flexible bedding

The footbed in all our shoes is removable – making our shoes perfect for people who wear insoles

Brand A dog just like you need down under!

This is the Blue Heeler. Also known as the Australian Cattle Dog, it is a real workhorse. Hardly any farm in the outback can do without it. The first settlers bred the Blue Heeler as a reliable herding and driving dog. The animals had to help keep the huge herds of cattle together over long distances.

In Australia they still call him the best friend in the bush, because he is loyal, hard-boiled and persistent. Just like our shoes. With their thick cowhide leather, they are particularly robust. They are also of first-class workmanship, will accompany you over long distances and fulfill their task in the best sense. Typical blue heeler.

Who we are

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Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. 3 wolf moon officia aute, non cupidatat skateboard dolor brunch. Foosd truck quinoa nesciunt laborum eiusmod. Brunch 3 wolf moon tempor, sunt aliqua put a bird on it squid single-origin coffee nulla assumenda shoreditch et.n

Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. 3 wolf moon officia aute, non cupidatat skateboard dolor brunch. Foosd truck quinoa nesciunt laborum eiusmod. Brunch 3 wolf moon tempor, sunt aliqua put a bird on it squid single-origin coffee nulla assumenda shoreditch et.n

Our skill
photoshop
80%
html / css
90%
wordpress
85%
magento
95%
Crazy Team
rokan tech
Designer
michael lee
ceo & fouder
mirinda
accountant
jone doe
developer
nick kon
HTML/CSS

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